THIS CHRISTMAS, ‘SHREK THE HALLS’ AND GET ‘MERRY MADAGASCAR’ AT GAYLORD HOTELS

America’s Most Lovable DreamWorks® Animation Characters Check In to the Most Memorable Holiday Hotels Vacation Packages on Sale Now

Nashville, Tenn.—( July 19, 2011 ) Several sightings of large green ogres, life-sized pandas, a variety of penguins and a legendary cat have been reported in the Nashville, Orlando, D.C., and Dallas areas, but the public need not panic. Official reports from Gaylord Hotels® in each of these destinations cite that Shrek, Alex the Lion, Po, King Julien, Puss in Boots and a host of other lovable characters from DreamWorks® Animation SKG, Inc. (Nasdaq: DWA) are relocating for the holiday season. Together, they will help Gaylord Hotels ring in the Christmas season beginning in November. The DreamWorks Experience and these much anticipated packages are now on sale.

The team will also help Gaylord Hotels begin preparing for their signature ICE! events at all four resorts which, this year, will be themed for two of DreamWorks Animation’smost popular television holiday specials: Merry Madagascar™ at Gaylord Opryland and Gaylord National, and Shrek the Halls™ at Gaylord Palms and Gaylord Texan. Also at Gaylord Palms and Gaylord Texan, 3D Dinner and Movie Experience environments will be built for guests to check out DreamWorks Animation hits, enjoy fabulous dining, and meet characters from the movies. This Christmas, the much-anticipated Puss In Boots™ feature will be shown. Gaylord Opryland will host a nightly street party with music, lights, dancing and, of course, the DreamWorks Animation characters. All four properties will also offer special DreamWorks Animation character meals, meet-and-greets, Gingerbread Decorating with Gingy, and many other new themed experiences for families to enjoy this season at the resorts.

“Gaylord Hotels has always been known for creating magical Christmastime environments at our hotels during the holiday travel season,” said Rich Maradik, senior vice president and chief marketing officer, Gaylord Hotels. “Now with our brand new alliance with DreamWorksAnimation, our Christmastime offerings will be unlike anything people have been able to experience before. I am most looking forward to seeing the joy in the children’s faces when they encounter their favorite DreamWorks Animationcharacter up close and personal. This new DreamWorks Experience Vacation Package at Gaylord Hotels will help families create lifetime memories together this holiday season, and we’re all excited about that.

“This Christmas is just the beginning of this long-term alliance with DreamWorks Animation. We’ll offer special experiences with these characters throughout the year – Christmastime, holiday weekends, birthdays, summer vacations – helping us create new and special family memories for many years to come,” continued Maradik.

Gaylord Hotels will offer guests special “Christmassy DreamWorksExperience” packages at each of its resorts that, for the first time ever, will provide DreamWorksfans with an up-close and personal experience in a resort environment. The two-night package, which starts at $199*** per person, includes a series of exclusive offerings available to DreamWorks Package guests only, such as:

• ICE! featuring DreamWorks’ Shrek the Halls and Merry Madagascar
  
  Tickets to the popular ICE! attraction are included in all packages. The famed, life-sized winter wonderlands hand-carved from 2 million pounds of ice at each Gaylord Hotel will be themed this year to reflect two of the most popular DreamWorks films. At Gaylord Palms from November 16 – January 2, and Gaylord Texan from November 11 – January 1, ICE! featuring DreamWorks’ Shrek the Halls™ will delight visitors with its fanciful depiction of the animated holiday television special. The characters will be brought to life through the colorful, interactive ice-sculptures and guests will re-live the heartwarming story as they stroll through delightful depictions of Shrek, Fiona, Donkey, Gingy, Puss in Boots and others.
  
  Beginning November 18 and running through January 8 at Gaylord National and from November 18 – January 3 at Gaylord Opryland will be ICE!™ featuring DreamWorks’Merry Madagascar™. These hilarious and colorful displays will depict the holiday special, and feature such scenes as Santa and his reindeer crash-landing on the island of Madagascar, and how Marty, Alex, Gloria and Melman hatched their scheme to save Christmas.

• DreamWorks Interactive Character Meals* featuring delectable menu items only an ogre would love. Fairytale photo opps will abound as kids dine with Shrek, Princess Fiona and Puss in Boots, and discover a Magic Fountain bubbling over with chocolate potions.

• DreamWorks “Character Passport” Meet & Greets* offer a chance for enthusiasts to stroll through Shrek and Princess Fiona’s beloved swamp for a face-to-face encounter with the green ogres; explore the island of Madagascar, where Alex the Lion, King Julien and the Penguins call home; and discover China’s ancient Valley of Peace where Po has become a true kung fu master. Guests can even meet the star of DreamWorks’ newest film – Puss In Boots!

• DreamWorksThemed Scavenger Hunt* during which the entire family will enjoy searching the expansive, indoor atriums at Gaylord Hotels on this interactive scavenger hunt. Answers can be entered online to win the grand prize!

• Family Photo* A professional photo of each family with their favorite DreamWorks character will be taken and provided to them as a special keepsake of their Gaylord Hotels Christmassy DreamWorksExperience.

• DreamWorksCharacter Wake-Up Calls* The immersive experience continues first thing, with a wacky wake-up call from one of the DreamWorks characters. Guests can choose from a host of their favorites for a fun way to start the day!

• DreamWorksWelcome Amenity at Package Check-In** Package guests will receive a special DreamWorks welcome amenity to commemorate their visit. (Limit one item per package, room.)

Additional events, attractions and activities are also planned for guests to enjoy the Christmassy DreamWorksExperience at Gaylord Hotels. Guests will also enjoy special holiday menus at the expansive dining outlets at each resort, attractive holiday merchandise at the myriad specialty shops, strolling carolers and exquisite, breathtaking decorations.

A Country Christmas at Gaylord Opryland Resort: Nov. 18, 2011 – Jan. 3, 2012 Celebrating the 28th annual A Country Christmas, presented by Coca-Cola, Gaylord Opryland Resort, located in the heart of America’s Country Music Capital, welcomes some special guests to help kick off this year’s holiday celebration. The property with the biggest and brightest Christmas spirit will shine with this year’s new production of the Radio City Christmas Spectacular starring the world-famous Radio City Rockettes®. This year marks the tenth anniversary of the show at the Grand Ole Opry House in Nashville, and the production is gleaming more than ever before with brand new scenes and glamorous new costumes. Louise Mandrell will also return to Gaylord Opryland with a brand new show, Louise Mandrell’s Christmas Dinner Party. Additional Christmastime highlights include the new Holly Jolly Town Square, offering visitors a step back in time to a nostalgic 1950s town square; Treasures for the Holidays, a festive craft and gift show; and Christmas cruises aboard the beautiful General Jackson Showboat.

Gaylord Opryland’s DreamWorks Experience package allows guests to ring in the holiday season with an animated cast of characters. ICE! artisans will bring the characters from DreamWorks’ Madagascar® to life with a special Merry Madagascar™ display, sponsored by Delta Dental, carved into 2 million pounds of ice. Children will enjoy dining on ogre-sized fare during DreamWorks Interactive Character Meals, decorating gingerbread with Gingy of Shrek-fame, perusing the Opryland grounds for the DreamWorks Themed Scavenger Hunt, and waking up to their favorite characters with DreamWorks Character Wake-Up Calls. The package also includes DreamWorks “Character Passport” Meet & Greets*, DreamWorks Welcome Amenity at Package Check-In**, and a Family Photo*. Special to Gaylord Opryland is the DreamWorks Holiday Street Party, where families are invited to join the DreamWorks characters for a festive gathering with music, lights, dancing, and fun.

For package information, call 1 (888) 677-9872 or visit www.DreamWorks ExperienceAtGaylordOpryland.com

Travelers can book their Christmassy DreamWorksExperience by visiting www.DreamWorksExperience atGaylordHotels.com.

About Gaylord Hotels® Gaylord Hotels® is a collection of four upscale, resorts which afford endless opportunities for leisure travelers and conventioneers. The hotel company’s hallmark – “everything in one place” – provides vacationers with diverse dining options, quality spa and fitness center services, top-notch entertainment, on-site shopping and endless activities – all within each resort. Gaylord Hotels is a pioneer in the hotel and convention industry with properties in the nation’s most desirable destinations. Gaylord Hotels include Gaylord Opryland® in Nashville, Tennessee; Gaylord Palms® in Kissimmee, Florida near Orlando; and Gaylord Texan® on Lake Grapevine near Dallas, Texas, and Gaylord National® on the Potomac in National Harbor, Maryland, which just celebrated its year anniversary in April 2009. Gaylord Hotels is owned and operated by Gaylord Entertainment (NYSE: GET), a leading hospitality and entertainment company based in Nashville, Tenn. For more information, please visit: www.gaylordhotels.com.

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*Available for all Gaylord Hotels overnight guests and DreamWorksPackage guests.

**Available exclusively for DreamWorkspackage guests only.

***Per person based on double occupancy and availability, plus tax, resort fee and parking. Extra adult and child rates available. See website for restrictions.

Media Note: Video footage and high-res images of DreamWorks characters at Gaylord Hotels available at www.gaylordhotels.com/media-room.