The Grinch is 50 and Frozen in ICE!

Gaylord Opryland Announces ICE!™ featuring How the Grinch Stole Christmas!

Nashville, Tenn.—( July 25, 2007 ) The dazzling ICE! tradition at Gaylord Opryland continues in 2007 with a one-of- its-kind in the nation tribute to the cherished book, How the Grinch Stole Christmas!, by Dr. Seuss. The book, and its beloved villain-turned-hero, the world-famous Grinch, are celebrating a 50th birthday this year. Gaylord Opryland® Resort and Convention Center announced today that it has joined forces with Dr. Seuss Enterprises to celebrate this golden anniversary by creating ICE!™ featuring How The Grinch Stole Christmas!©, which will be opening at the landmark resort in Nashville, Tennessee, this holiday season. The announcement was made at a colorful show which took place Gaylord Opryland during which the Grinch himself made a surprise appearance with his friend Max the dog.

This icy attraction will be a part of Gaylord Opryland's world-famous A Country Christmas© which includes a wide variety of holiday shows and activities. Grinch ICE! will tell the book's story by recreating the wonderful features Grinch fans have come to adore, in larger-than-life, intricately carved, interactive ice sculptures. Some of the sculptures will weigh more than two tons each.

"Green is our new favorite color at Gaylord Opryland," said Arthur Keith, senior vice president and general manager, Gaylord Opryland Resort and Convention Center. "What an honor it is for us to be working with Audrey Geisel, the lovely wife of the late Dr. Seuss on an attraction that will bring joy to so many people this holiday season. ICE! featuring How the Grinch Stole Christmas! will truly be the only thing like it in the country."

Mrs. Audrey Geisel says, "I am thrilled to see Ted's (Geisel) creation being used in, well, such a creative way. It seems right that the Grinch and all the Whos would be carved out of ice. I think that if Ted were alive he would be tickled. This is a wonderful tribute to the 50th anniversary of the publication of How the Grinch Stole Christmas!"

Starting at the Grinch's frozen mountaintop lair, to the 20 foot high slides for kids, and built in photo opportunity stops, down to the picturesque Who-ville, complete with real smoking chimneys and feasting Whos, ICE!featuring the How The Grinch Stole Christmas! will make even the coldest of hearts grow three sizes.

ICE!featuring the How The Grinch Stole Christmas!, will be created by 35 artisans who migrate to Nashville each year from Harbin, China to craft this elaborate attraction out of 1.5 million pounds of ice. It takes them nearly an entire month of twelve-hour shifts to transform the theater where the exhibit is held into a remarkable icy wonderland.

ICE!begins November 15, 2007 and runs through January 2, 2008. It will be open seven days a week with times ranging from 10 a.m. to 11 p.m. depending on the day of the week. Ticket prices range from $12 (child) to $21 (adult) depending on the day.

Help raise money for Tennessee's public libraries through ICE! Cold Cash for Libraries. This partnership between Gaylord Opryland, Dr. Seuss Enterprises, The Tennessee Library Association, The Tennessee State Library and Archives, and the YMCA Foundation of Middle Tennessee is an effort to promote literacy. Tennessee youth can get coupons at local libraries or they can present their public library cards when purchasing a ticket to receive two dollars off admission price, plus, a one dollar donation will be made by Gaylord Opryland to that child's local public library. A coupon must be presented for the donation to go back to a specific library, otherwise the $1 will be donated to the Nashville Public Library System.

For more information about ICE! featuring the How The Grinch Stole Christmas! including artists renderings and activities, go towww.wefrozethegrinch.com To order ICE! tickets in advance either individually, or for large groups, call 1-888-898-5859.

Tm & (c) 2007 Dr. Seuss Enterprises, L.P. All Rights Reserved.

ABOUT GAYLORD OPRYLAND NASHVILLE
Gaylord Opryland Resort & Convention Center - the largest non-gaming in-hotel facility in the continental United States - is known for providing superior products and services to the meetings and convention industry. Winner of numerous prestigious awards including the coveted Gold Key Elite Award in 2002, 2003, 2004, 2005 and 2006 and Gold Platter Elite in 2004, 2005 and 2006, Gaylord Opryland Nashville is the flagship property of the Gaylord Hotels brand owned by Gaylord Entertainment (NYSE: GET), a leading hospitality and entertainment company based in Nashville, Tenn. For more information, visit www.gaylordentertainment.com or www.gaylordopryland.com.

About Dr. Seuss Enterprises, L.P. Executive Vice President Susan Brandt heads the Dr. Seuss Licensing and Marketing office. The primary focus of the office is to protect the integrity of the Dr. Seuss books while expanding beyond books into licensed merchandise. The licensing effort is a strategic part of the overall effort to strengthen and protect the relationship consumers have with Dr. Seuss characters. Theodor Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would "round out the edges". That is one of the guiding philosophies of Dr. Seuss Enterprises.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.

Media Contacts:
Ann Dee McClane amcclane@gaylordhotels.com 615.458.2896
Kim Keelor kkeelor@gaylordhotels.com 615.458-2877

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